From watching the documentary i understand that:
1) "Films need to seduce their audience into long term committment. While there are many types of seduction, the temptation to go for instant arousal is almost irresistable". Its almost as though the first hand physical attraction of the film should capture the eye, then from there the heart. However, by Thomas Sutcliff stating this he means that when films are bein advertised the whole promotional aspect NEEDS to strongly captivate the attention of targetted and potential audiences. As this will later cause a positive of people hyping up the film and as a result this will then urge people to go out and watch the film. This will majorly include the trailer, as this HAS to be good, as its the first taster of whats ro come of the film.
2) According to Director Jean Jacques Beinex, the risks of "instant arousal", are that it may become too complex and then this will have to be obtained throughout the film, as already there has been an idea of the film being at a specific stage so rightfully so it'll have to be sustained and nurtured.
3) "A good beginning must make the audience feel that it doesnt know nearly enough yet, and at the same time make sure that it doesnt know to little". This should be the case for all films as so the audience already have that level of engagement that wil further sustain their attention. This section of the film is very much crucial as after this particular point teh viewers/audience will already become part of an jury till the end of the film. The first interaction with the film and public determines the films overall objective.
4) Critic Stanley Kauffmann describes a classic opening as one that consists of an establishing shot, usually NY(East), window of building, office then character introduction. The reasons for this is because it allows the audience to familiarise themselves with potential scenes or characters that may crop up again in the film. Another reason is so that the atmosphere ans scene is clearly/precisely set for the mood of the film.
5) Kyle Cooper's title sequence to the film Seven is effective to an extent because the enigma and suspense created captivates the engagement of the viewer. There is an variety of on edge moments that will no doubtedly leave the audience at an cliff of what may or may not occur next. There is an limitation in the amount of given information, however, this is made up with the colours, camera angles, and font that is incorporated. Altogether this ignites the anxiety amongst the audience in what may take place in the film itself.
6) From the opening of the film "A touch of evil" Orson Welles wanted to make people forget that they were watching a film, and so seeked out to create some without any titles, no editing, no cuts(at all), and use the fluidity of the camera. But Universal Studios made titles for them and they never actually understood his aspect of thinking in making this descision.
7) The term "A favourite trick of the film noir" basically means the structure of which a the end of a film is used to start it, sort of a flashback technique that will instantly engage the audience as they seek to find out what happened earlier before.
8) The opening to the film "The Shining" creates suspense as its picturesc approach instantly grabs the eye of the audience, then the camera angles and shots of the car itself in a form of way pursues the car like an predator, illustrating that there is possible problems lieing shead of the family in the car and also that there travelling in the direction of danger.