Wednesday, 6 April 2011

4&5) What kind of media institution might distribute your media product and why? How will you attract/address your audience?

I have decided to distribute this film online using social networking websites. I think that because this is a low budget student film, this would produce a more successful result that if we had a cinematic release. Using these websites, it'd be quick easy to spread the word about of film, therefore hopefully gaining more attention, and hopefully a lot of views and downloads of it. I personally think that this is a good idea because there are millions of people around the world with access to the internet, and social networks. This way we can get a range of people around the world, with different interests, all together to view our film.

To start the process of distributing our video, we'd have to first upload it to YouTube.

YouTube is a website which is made just for videos. You can find almost any type of video here, and this makes it the perfect place to upload our thriller. You can rate, like, dislike, and comment on videos, as well as share the links to other websites such as Myspace, Facebook, and Twitter. This can help spread our video around the world, and the use of ratings and comments is a helpful feature which we can use to help us improve on our future films.

Once on YouTube, the video looks like this:

The next step in distributing this video would be to upload it to Facebook, Twitter, and Tumblr.

When i upload the video to Facebook, it will be available for all the people on my friends list to see. I can upload the video to just my profile, or i can post the link onto all of my friend's profiles. If i do this, i'd be able to share the video with at least 300 people at one time and if i asked my friends to share the video with their friends, then it can be shown to more than 500 people in one day.

When posted on Facebook, the video would look like this :

Twitter is a really good place to share the video also. Here we can connect with celebrities and many other people from around the world. If we can find a celebrity who is interested in our film, it would be a good opportunity to use them to get their fans to watch the video also, which gives us more promotion and hopefully more people who would enjoy our film, and then spread it around to their friends.

Our film would look like this on Twitter :

Tumblr is a blogging site which is full of 'Indie' and 'Hipster' teenagers. On this site, you'd be bound to find many people who like this film. If i uploaded the film to my blog, all the people who follow me, would be able to see it. It's not that easy to share the video over Tumblr,  so i'd have to ask people to share it around for me, and pass it on to their followers. This website doesn't have much diversity in it's users, but as long as it shares the video, it doesn't matter.

If posted on Tumblr, the video would look like this : 

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